AWS operations for startups

AWS operations, owned end to end, so your engineers stay on product.

Ctrl Deploy is an ongoing operations partner for startups. Dedicated senior ownership of security, reliability, cost, and compliance in your AWS accounts, on a steady cadence, with experience that runs from Amazon Prime Video to SOC 2-audited startups.

A practical conversation about how your AWS runs today. No prepackaged assessment.

OPERATIONS CADENCE

A normal week on your AWS

ACTIVE
01 Security posture and accessIAM reviews, findings triaged and remediated running
02 Reliability and incident readinessMonitoring, alerts, recovery, runbooks scheduled
03 Infrastructure changesIaC, upgrades, patching, guardrails scheduled
04 Compliance operationsSOC 2 evidence, controls monitored, audit support scheduled
05 Cost controlSpend reviewed, waste removed, right-sizing scheduled

01Former Amazon Prime Video engineer

02Platform and security leader

03SOC 2 led end to end

04Production AWS built as code

WHEN IT FITS

Startups need AWS operations long before they can justify a platform team.

The work is continuous: access reviews, alerts, patching, evidence, cost, incidents. At most startups it belongs to nobody, so it lands on product engineers or waits.

01

Nobody owns AWS full time

Operational work is scattered across whoever touched the cloud last, and it shows.

02

Customers and auditors expect operational maturity

Security reviews, SOC 2, and uptime commitments have become recurring obligations, not one-time projects.

03

Product engineers are the de facto platform team

On-call work, infrastructure changes, and operational toil are pulling them off the roadmap.

04

A platform hire is not justified yet

The workload is real today, but it does not add up to a full-time role, let alone a team.

HOW IT WORKS

Take ownership first, then run a steady operational cadence.

The engagement starts by understanding how your AWS actually runs: what is monitored, who has access, what the spend looks like, and what your customers and auditors expect.

From there, Ctrl Deploy takes ownership of the operational backlog and keeps it moving on a recurring cadence, with the state of your cloud reported back in plain terms.

  1. 01
    Baseline the environment

    Security, reliability, cost, and compliance state, and what matters most to your business.

  2. 02
    Take over the operational backlog

    Clear the urgent work, then put monitoring, guardrails, and infrastructure as code in place.

  3. 03
    Operate on a cadence

    Recurring reviews, incident support, and reporting, so the cloud improves month after month.

WHAT'S COVERED

The operations a platform team would own, without the headcount.

Coverage flexes with your environment. The state of your cloud determines the cadence, not a rigid checklist.

A

Infrastructure and delivery operations

Infrastructure as code, CI/CD, account structure, networking, upgrades, patching, and guardrails.

B

Security and compliance operations

IAM, logging, encryption, findings remediation, SOC 2 evidence, and enterprise security reviews.

C

Reliability operations

Observability, incident readiness and response, recovery, runbooks, and operational toil.

D

Cost operations

Spend visibility, recurring cost reviews, right-sizing, and architecture decisions as you scale.

Sanjay Shukla, founder of Ctrl Deploy
Sanjay Shukla Founder and hands-on engineer

WHO DOES THE WORK

You work with the engineer who owns the outcome.

I led platform and security engineering at an AI startup, owned its cloud infrastructure, and took the company through SOC 2. Before that, I built production infrastructure as code at Amazon Prime Video.

Ctrl Deploy exists so startups can have senior AWS ownership on an ongoing basis, without pulling engineers off product or hiring a platform team before they are ready.

Hands-on delivery Least-privilege access Documented in your systems

COMMON QUESTIONS

A direct answer before we talk.

START THE CONVERSATION

What would you hand to an AWS operations partner first?

Bring the alerts nobody watches, the audit date, the cost report, or the backlog. We will start where the pressure is.

Talk with Sanjay
Talk through your AWS operations